New JURA world campaign featuring Roger Federer and his robot

JURA’s coffee culture and coffee pleasure can be summed up with one phrase: ‘Freshly ground, not capsuled’. This catchy slogan is also the basis of the new commercial.

Roger Federer has a new high-tech robot to help around the house. He is clearly happy with his mechanical butler... until it tries to offer him a coffee from a capsule.

Told with a charming twinkle in the eye, the story proves that discerning coffee lovers would only ever consider a freshly ground coffee.

The automatic machine from the TV commercial 

ENA 8: small, stunning, simple - freshly ground, not capsuled

The superlative new one-cup machine: small, simple, stunning – a must for all coffee lovers and connoisseurs. The ENA 8 impresses with speciality coffees that are freshly ground, not capsuled. And thanks to the variety it offers at the touch of a button, it is sure to delight even the most discerning palates.